5 Interactive Distance Learning Programs on Islamic Banking and Finance

Friday, April 10, 2009

Bank launches ‘happy deals’

Bank Malaysia Berhad recently launched its “HSBC Happy Deals” campaign which offer special savings and promotions on its consumer banking products.

“The campaign was developed with the needs of our customers in mind and how we can help them during this challenging time,” said HSBC Bank personal financial services general manager Lim Eng Seong.

Lim said the campaign was drawn up using research done by Synovate with 6,500 interviews conducted across nine countries, including Malaysia, last year.

“The research indicated that Malaysians have changed their behaviour with respect to how they handle their money. They are shopping more wisely with 49% saying they are more conscious about the prices of the goods they buy and what they take home.

“They are always looking for ways to make their money work harder,” he said, adding that with Happy Deals, customers will have the opportunity to enjoy greater savings.

The “HSBC Happy Deals” campaign features products including home loans, personal loans, Takaful products and foreign currency deposits. The offers are packaged with related products for better value.

“For example, customers who subscribe to our HomeSmart or HomeSmart-i can save up to RM65,000 in interest and get coverage up to RM100,000 of Household Contents Shield for free, when they take up our packaged products,” he explained.

Among the offers is a promotional rate of up to 50% of Front End Load (FEL) fees, 50% off Takaful PA Shield for first year, and up to 2.5% above board rate, among others, for customers looking for investment, protection and foreign currency plans upon subscription to respective packages offered in the campaign.

Customers who sign up for any of “HSBC Happy Deals” products during the promotion period will receive a cash voucher worth RM120 to redeem for HSBC’s Will Writing Service. The voucher is made available to customers on a first-come-first-served basis while stocks last.

Meanwhile, customers who take up personal loans, can also enjoy up to 1% off profit rate, if they sign-up for the Anytime Money packages.

“The campaign gives flexibility to plan for your finance. It is a powerful product, a powerful feature,” said Lim.

The campaign ends on May 15.

Lim said the bank which expects a 15% growth overall from the campaign, in terms of loan and investment, will continue to roll out more initiatives in the future despite the current financial crisis, as it is “gearing up” for the challenge.

For more information, visit any HSBC Bank or HSBC Amanah branch, log on to
www.hsbc.com.my, or visit the HSBC Amanah Carnival at HSBC Amanah Malaysia’s latest branch in Ampang Point next weekend (April 18 and 19).


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