Syarikat Takaful Malaysia Bhd (STMB) has entered into a distribution agreement with Standard Financial Planner Sdn Bhd (SFP) to enhance the penetration rate of STMB’s family and general products into the middle-upper Malaysian market. The agreement signed yesterday makes STMB the first takaful player to add professional financial advisers to its existing portfolio of distribution channels.
SFP is to market STMB products through its nationwide network of more than 300 representatives, of whom 75 are licensed financial advisers.
STMB group managing director Datuk Mohamad Hassan Kamil said SFP’s financial advisers would play an instrumental role in reaching out to potential customers in the middle-upper income bracket.
“STMB will also work closely with the financial advisers to offer comprehensive insurance, investment and saving options to satisfy the holistic demand of these customers,” he said in a statement yesterday.
The engagement of SFP is part of STMB’s strategy to gain more customers with higher contributions or premium size.
SFP is the market leader and the largest independent financial advisory group in Malaysia.
--The Star online
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